Portfolio | Tourism Insights Lab

Portfolio

RESEARCH, ANALYSIS & SELECTED PROJECTS

A selection of tourism and hospitality research demonstrating how we investigate real-world questions, identify patterns and translate findings into practical insight.

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Selected Research & Analysis

Selected research projects demonstrating our approach to quantitative analysis, qualitative research, market intelligence and operational problem-solving.

INDEPENDENT / ACADEMIC RESEARCH

Online Destination Image & Competitiveness: Aruba and Curaçao

A data-driven analysis of how digital perception shapes destination competitiveness, using sentiment and user-generated content to identify strategic positioning opportunities in the U.S. market.

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INDUSTRY RESEARCH

Workforce Perception & Employer Branding in Aruba’s Timeshare Sector

Research into external employer perception within the timeshare industry, uncovering key insights to strengthen workforce attractiveness and long-term recruitment positioning.

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OPERATIONAL RESEARCH

Drive-Through Service Optimization & Customer Flow Analysis

Operational analysis focused on service efficiency and customer flow, identifying opportunities to improve experience design and performance in high-volume environments.

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Research Methods

Quantitative Analysis

Excel • SPSS • Benchmarking • Descriptive Statistics

Qualitative Research

Interviews • Thematic Analysis • Open-Ended Feedback

Digital Intelligence

UGC • Reviews • Sentiment • Online Perception

Field Research

Observation • Customer Journey • Service Delivery

Survey Research

Qualtrics • Questionnaire Design • Mixed Methods

Destination Observation & Visual Storytelling

Our visual work complements our research by documenting destinations as they are experienced — from landscapes and cultural identity to communities, wildlife and the everyday details that shape a sense of place.

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Landscapes

Selected destination photography is also available for commercial licensing through international stock platforms.

Shutterstock

Getty Images / iStock

Alamy

Have a Question Worth Investigating?

Whether you're trying to understand your guests, benchmark performance, investigate a service gap or explore a market opportunity, let's define the question and determine the right research approach.

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