WHAT WE DO
RESEARCH. OBSERVE. ANALYZE. ADVISE.
Tourism Insights Lab helps tourism and hospitality organizations make better decisions by looking beyond surface-level assumptions. We combine quantitative research, qualitative insight and real-world observation to understand what is happening, why it is happening and what should happen next.
PROMISE
WHAT THE BUSINESS SAYS
Website
Marketing
Brand positioning
Pricing
Service promises
WHERE IS THE GAP?
WE INVESTIGATE THE GAP BETWEEN THEM
By combining business data, guest perspectives and real-world observation, Tourism Insights Lab identifies inconsistencies, overlooked patterns and opportunities that may be difficult to see from inside the organization.
PERCEPTION
WHAT GUESTS EXPERIENCE AND SAY
Reviews
UGC
Surveys
Interviews
Guest feedback
REALITY
WHAT IS ACTUALLY HAPPENING
Service delivery
Operations
Customer journey
Staffing
On-site observation
RESEARCH CAPABILITIES
Built for questions that need more than assumptions.
01
Salary Benchmarking
Compare compensation and workforce patterns across hospitality organizations.
02
Market Research
Understand markets, audiences and emerging tourism opportunities.
03
Guest Experience Research
Identify recurring expectations, frustrations and service gaps.
04
Review & UGC Analysis
Turn thousands of guest opinions and traveler-generated content into useful patterns.
05
Competitor Intelligence
Understand how your organization compares and where differentiation exists.
06
Custom Research
Mixed-method research designed around a specific tourism or hospitality challenge.
THE TIL METHOD
RESEARCH. OBSERVE. ANALYZE. ADVISE.
01 - RESEARCH
Gather the evidence through data, surveys, interviews, reviews, market research and other relevant sources.
02 - OBSERVE
Where appropriate, examine the actual guest experience and operational environment.
03 - ANALYZE
Use quantitative and qualitative methods to identify patterns, gaps and opportunities.
04 - ADVISE
Translate findings into clear recommendations that decision-makers can act on.
WHO WE WORK WITH
DMOs and
Tourism Organizations
Supporting organizations in understanding perception, performance, and positioning through data-driven analysis and strategic insight.
Hotels, Resorts & Hospitality Brands
Helping hotels and hospitality businesses identify performance gaps, strengthen their positioning, and improve guest perception through research, digital analysis, and strategic recommendations.
Emerging Tourism Ventures
Working with new and growing tourism businesses, including boutique hospitality concepts and Airbnb ventures, to define their positioning, strategy, and market direction from the start.
